Today we will discuss SEO Strategy in Google’s algorithm, SEO Strategy 2020, SEO Marketing, Digital Marketing Strategy, etc.
Search Engine Optimization or SEO for short is not something that you can do once and rest till eternity. The world’s biggest search engine Google keeps on updating its algorithm due to which you’ll find the top results for the same keyword changing after some time. Though this improves the experience of the people who are searching, as a website owner, one would have to keep making changes to their SEO efforts. Let us look at how you can tackle Google’s algorithm changes for SEO in 2020.
Finding New Keywords and Putting Them in Naturally – SEO Strategy
As the year progresses, new trends suddenly pop up, giving the whole world some new things, and some new words. For website owners, this gives them some new keywords. One must remember that keywords are probably the most integral part of one’s SEO, and finding new, useful keywords needs some good research and focus. Once you find them, use them in your website’s content as if they are naturally being integrated into it. In simple words, do not make it look as if you are grinding the keywords in your website’s content.
Linking Your Website Properly – SEO Strategy in 2020
Strong backlinks (wherein you link your website’s links in other websites) are still at the forefront of off-page SEO. This helps you get more viewers into your website and make your website get a better Google ranking. Try and get your website backlinked on websites that have a stronger authority to make a better impact. Secondly, do not keep a lot of outbound links because too much of the impact your ranking negatively. Also, concentrate on keeping relevant inter-web site links in relevant articles. Try to get links from the website such as:
- Yellow pages: Google for finding your business on local business.
- TripAdvisor: Wonderful website to get local customers for hotels, restaurants, guest houses, etc.
- What’s On Web: Awesome web directory to promote your website for free. Select your niche and submit your website.
Content and Readability – SEO Strategy
Content is the main driving force behind getting people interested in your website. This time around, you should remember to make your content longer. The average words for the top Google searches are about 1900, keep that in mind. But remember, do not go for duplicate content just because you want to keep your word limit maintained. That does not bode well with Google apparently. Use Google Search Console to determine problems of such kind. Adding multimedia to your content helps a lot according to research. Finally, remember to check the feasibility of your website. Install the Yoast SEO plugin on your WordPress website. It comes with a readability checker. Otherwise, use other such checkers available on the internet.
Healthier Website Performance
There are various things you can inculcate to improve your website’s performance. First and foremost check your website’s page loading speed. For that, use PageSpeed Insights for checking your website’s speed. Secondly, if you manually install any plugins, always check for malware as that might reduce your website’s loading speed by a lot. Thirdly, the optimization of your website’s visual content is also important. It is necessary that you place them on your website in such a way that every viewer of yours gets to see it. It also bodes well with Google.
That is how you can improve your SEO efforts for 2020, keeping them in line with the newest Google algorithm.