There are dozens of tools out there. They’re all expensive and unless you wanted rankings you would have to pay for one of these tools. But times have changed there are not just dozens of tools now there are hundreds of tools and because of that, there’s a lot of free ones as well. You should stop paying for SEO tools and only use these four free tools if you want to rank number one on Google.
1. Google Search Console – Free SEO Tools
I did a comparison of my traffic for the last 30 days to my traffic six months ago and I look for the pages that have the biggest drop-off in impressions and clicks. I now know that these are the pages that I need to go back to my site.
Think of it this way there are over a billion blogs on the internet that’s roughly one blog for every seven people. Do you think we need that many blogs out there? No that’s too many. Just imagine how much content is being created with over a billion blocks.
Now check out the pages that have the biggest drop in traffic. So if you go back into those pages, those posts you update them with the latest and greatest information. You may add some videos if you think that helps improve the experience. You delete the stuff that doesn’t make sense.
Sometimes you may have just long articles. Because you’re trying to keyword stuff. Whatever it maybe if you just go update it and provide the best experience. You’ll notice that usually within 30 days your traffic on those pages will go up. And if you’re not sure how to provide the best experience. I got two recommendations for you one is to do a search for that keyword in Google and look at all the pages that rank for that keyword.
Look at those pages what do they have that you don’t have. Adjust article to include all that stuff. I would go to youtube look for all the videos in your space that can add value to your topic and embed them in. A lot of people don’t do that. That’ll help your time-on-site and engagement on your site which will also help improve your rankings.
The second tool for you. If you want those star ratings on your site. You want to be included in the Rich Snippets. You want your listing to stand out, you gotta use structured data but how do you use structured data?
Well, it’s complicated because depending on the type of website you have the structured data. It is going to look different where there’s a local website, national website, an eCommerce website or it’s a website that is focusing on lead generation or consulting. It’s going to be different so use a structured data markup helper. It’ll help you do all the little things. Even doing things like including breadcrumbs. So that way when someone is doing a search on Google, they can see all those little breadcrumbs and that helps increase your equipped array.
3. Google Trends – Free Tools SEO
The third tool. This is super important. The reason being is if your brand can get search more and more you’ll notice that your rankings increase. So it’s all about brand building. Why do you need to increase your brand?
Well, Google, Facebook, and all the social sites out there have issues of fake news. So the way they’re combating this is ranking brands better. Because they believe that brands like Nike, CNN whoever it may be that a big brand is less likely to put out fake information. And that’s true so what you want to do is continually look at your brand name compared to your competitors. And see how you’re growing and Google Trends shows you that.
If you don’t know how to make your brand consume the increase use tools like low bar to collect emails. Because every time you collect emails then you can email them out using tools like MailChimp, which is also free. That way you can get people back to your site which helps your brand.
The other thing you can do is use tools like subscribers which also has a free plan. So people can subscribe to your site through push notifications. Then every time you have more new content, new feature releases, more products for sale, you can send out a push notifications to get people back to your site which then also grows yours as well.
4. Ubersuggests – SEO Free Tools
Now last but not least, another free tool. If you want to do SEO. Uber suggests has the features of Moz, Semrush, Ahrefs pretty much the majority 80 plus percent of their features for free. So if you want to audit. There’s an SEO audit report in uber suggests that breaks out your title tags, your Meta Description, your code errors, your URL issues, your redirect issues, and it tell you how to fix each of them.
Moreover, it breaks out in priority on which you should change first to get the maximum amount of traffic. You’re looking for more keywords to go after. Ubersuggest also has the keyword ideas report and the keyword ideas report shows you all. The keywords that you can go after according to jump shot roughly 49 percent of the searches that happen on google get no clicks.
Well with uber suggests they’ll show you keywords that are based on questions, comparisons, prepositions. These are all high intent keywords so if you go after them in your copy. You’ll find that you’ll get more clicks, more traffic, and visitors that are landing on your site. will convert because you’re not just going after generic keywords.
Now, there’s also a backlinks report. You can put in any URL of your competitor or your site shows you who links to them. And then you can hit up all those people assume you put in a competitor URL and ask them to link back to your site.
If your content is better it also has the top pages report. You put in a competitor URL click on top pages. It’ll show you the most popular pages on your competitor sites based on search traffic backlinks and social shares. This will give you an idea of the type of content you should produce, versus the type of content you shouldn’t produce.
Of course, last but not least. There’s a traffic analyzer report that shows you how much traffic your competitors are getting versus you. So you have a rough comparison of what you need now to improve your traffic.